https://www.cristinacala.com/work daily 0.75 2018-07-12 https://static1.squarespace.com/static/5b3a9591f93fd4095f72ffd9/t/5b3aa57a88251be0dd86a01b/1452703251735/ Work https://static1.squarespace.com/static/5b3a9591f93fd4095f72ffd9/t/5b3b334df950b77a261b4c73/1530606418345/Photo+Apr+07%2C+1+11+34+AM.jpg Work https://static1.squarespace.com/static/5b3a9591f93fd4095f72ffd9/t/5b4312b02b6a28b390d2ceed/1531174240216/WhyWomen_Pride_NateCompton13.jpg Work https://static1.squarespace.com/static/5b3a9591f93fd4095f72ffd9/t/5b4318da1ae6cf2d2009c79c/1531123079562/ Work - WebMD x Nicorette, MyQuit Club The Client Objective: WebMD DNA Studios contracted me to create a proposal for their client, Nicorette + NicoDerm for a content experience that would live on WebMD.com and position their smoking cessation products to readers of WebMD. The Content Strategy: I proposed a hub brimming with helpful service content in multiple multimedia formats to engage readers in visual and written form. The content strategy plan covered a mix of articles, slideshows and video content so smokers and newly-quit addicts could find practical tips at their stage of the quit process. Production: For the execution phase, I produced nine written pieces of content and developed the copywriting for the microsite. https://static1.squarespace.com/static/5b3a9591f93fd4095f72ffd9/t/5b43dde9f950b7ecba57b3c5/1531174728810/Screen+Shot+2018-07-03+at+3.57.09+AM.png Work https://static1.squarespace.com/static/5b3a9591f93fd4095f72ffd9/t/5b43e08f575d1f575c1bbbd9/1531175224408/Screen+Shot+2018-07-02+at+7.40.11+PM.png Work https://static1.squarespace.com/static/5b3a9591f93fd4095f72ffd9/t/5b4711c970a6ad5986c25d6c/1531381270662/ Work - "TV Got Better," Netflix x WIRED Article by Grant McCracken. Copy directed and edited by Cristina Cala and art directed by Nam Le. Video directed by Cristina Cala. The viral WIRED and Netflix branded content campaign garnered 16,000+ social impressions, 19,000+ display impressions and 95,000+ press impressions including AdAge’s comparison of our long-form experience as a rival to The New York Times’ “Snowfall” execution. TV Got Better was a multimedia, first-to-market immersive story featuring real-time data, infographics, video, social and audio. And the longer format paid off: readers engaged with the experience 96% above the average interaction time. https://www.cristinacala.com/cristina-cala daily 1.0 2020-04-11 https://static1.squarespace.com/static/5b3a9591f93fd4095f72ffd9/t/5b43fd0e352f531653828cc2/1531206112068/Screen+Shot+2018-07-09+at+8.25.26+PM.png Cristina Cala https://www.cristinacala.com/about daily 0.75 2018-07-02 https://static1.squarespace.com/static/5b3a9591f93fd4095f72ffd9/t/5b3aa5ea2b6a289ecbdea6df/1530570228401/21Jan2017-ClaireBangser-WHYWOMEN-9248.jpg About IN THE FIELD Cristina, right, reporting at the Women's March in 2017, Washington, D.C. Photo credit: Claire Bangser for The Why Women Project https://www.cristinacala.com/contact daily 0.75 2018-07-09 https://static1.squarespace.com/static/5b3a9591f93fd4095f72ffd9/t/5b3b1f27562fa77d933cd865/1530601258301/Photo+Apr+07%2C+1+11+34+AM.jpg Contact https://www.cristinacala.com/press daily 0.75 2018-07-09 https://static1.squarespace.com/static/5b3a9591f93fd4095f72ffd9/t/5b432b5d1ae6cf2d200b5648/1531129089709/IMG_8687.JPG Press