Cristina Cala
Writer, editor and content director with 10 years of experience inside the content studios of New York media brands.

Ladders

A taste of the startup world, I explored three roles across community management, editorial, marketing and account management disciplines at Ladders, a $810MM career and recruitment services site, ranked most valuable NYC startup by Business Insider in 2011.

As a Branding Consultant, I was a key team member in building an ambitious career placement program that close to doubled customer satisfaction. I was the team lead in content production and management, and the social media admin.

As the Associate Editor and a content manager, I covered the employment market for a readership of 3.5 million subscribers, managed our editorial calendar and roster of 18 contributing writers, and increased site traffic with SEO copywriting strategies and newsletter open rates.

As a Content Analyst and member of the team that managed the Ladders content database, I managed data and distributed marketing materials to 5,600+ consumers.